| 1. | It has barged up against questions in lanzhou telecom ' s phs operation , for example , succeed rate of calling , wanting variety of mobile telephone , slowness in expansion of new operation , falling of the brand ' s name , lowering of predominance in price , need of regulating channels , increasing of cost in sell , falling of amount in increasing new users , etc . to aim at these questions and lanzhou telecom ' s fact , the paper suggested the tactics of mode in management , product management , price , channels , sales promotion of phs operation
在兰州电信无线市话业务取得快速发展的同时，遇到了网络接通率低、手机品种不够丰富、新业务进展缓慢、品牌美誉度降低、价格优势减弱、销售渠道有待整合，以及销售成本增加而销售量大幅降低等问题。针对无线市话业务发展中存在的问题，结合兰州电信企业实际情况，提出了无线市话业务发展在经营模式、市场细分、产品管理、价格制定、渠道整合、促销方式等方面的策略建议。 |
